Our journey began over four decades ago in northeast Wisconsin, where Marc Braun's breeding philosophy prioritized the breeding of maternal and reproductive traits alongside carcass quality. A significant turning point came when Kevin Verheyen joined forces with the program, bringing a shared vision and a focus on the Lady cow family that serves as the foundation of our cowherd. This collaboration helped propel the momentum needed to expand westward. In 2017, the program took a transformative step by leasing Muddy Creek Ranch in Lisco, Nebraska, and the Randy Doorman Family Ranch in Oshkosh, Nebraska. In the summer of 2018, Shea Esser joined the team to manage the ranches in Nebraska, bringing with him a discerning eye for cattle that has helped shape our herd into what it is today. Rooted in respect for nature's principles and inspired by the resilience embodied in Darwinism, Eco Angus embraced the challenges of Nebraska's rugged and expansive landscapes. This approach, combined with our team's dedication and continued emphasis on carcass quality, has helped naturally and scientifically select the high-performing, durable cattle built to thrive in demanding environments. It is this balance of discipline, environment, and purpose that defines the Eco Angus program today.